Leaflets/Flyers

A flyer or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.

Flyers may be used by individuals, businesses, or organizations to:

  • Promote a good or service, such as a restaurant or nightclub.
  • Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
  • Recruit members
  • Advertise an event such as a music concert, nightclub appearance, festival, or political rally

Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication.